Gen Mobile Work Execution App is being created to counter frustrations and shortcomings of other mobile solutions in the EAM space. Competing apps focus on data collection or try to replicate desktop functionality (often inappropriate for a mobile form factor). Design motivations are often driven by system/business needs with little regard for the end-users. Consequently, users are frustrated as apps make them less productive in the field. We believe, with our industrial expertise, experience and understanding, we can do much better and provide an application that users will consider an invaluable tool. Given the current EAM mobile landscape, an application that meets modern expectations and users actually want to use will be a huge win.